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Hi! My name is Esther Fleming and I am the owner of In
Focus Virtual Assistance, LLC.
Before starting my VA practice in 2005, I had served
almost 6 years on active duty in the U.S. Air Force, worked
briefly with a government contracting firm, and finally
as a Foreign Affairs Officer at the U.S. Department of
State. I’ve managed the administrative operations
of groups as small as 3-person teams to as large as a
300-person unit.
After the birth of my second son (4 months after September
11th), my entrepreneurial spirit was awakened when I discovered
the Virtual Assistance industry. For years I’d been
“support personnel,” expertly managing all
the behind-the-scenes details and Virtual Assistance spoke
to everything I was already doing except without the commute
or the office politics, among other things. With Virtual
Assistance, I saw a way to translate the various skills
that I had honed over the years into a framework that
allowed for a more flexible working environment.
After successfully completing Assist
U’s comprehensive, 20-week Virtual Training
Program, I launched In Focus
Virtual Assistance, LLC. Why “In
Focus”? The name spoke to both where I was in my
life and what I wanted to do for my clients. My personal
and professional goals were more “In Focus”
and I wanted to support small business owners in getting
their personal and professional priorities “In Focus”
as well.
On a personal level, I like simplicity. Some of my simple
pleasures include riding bikes around the neighborhood
with my sons, designing a dream home with my husband,
and chatting on the phone with friends spread across the
country. That isn’t to say I don’t have a
bit of an adventurous spirit (ask me about jumping out
of perfectly good airplane in an effort to earn my “Jump
Wings” or camping out beside the Colorado River
in the Grand Canyon).
My desire is to become a trusted partner for your success.
People often say, “Esther, you’re so quiet.”
I’m a listener. My goal is to understand my client’s
business and the direction she is trying to take it. As
our relationship grows, I listen and observe so that I
can take care of the little things as well as have a view
of my client’s “big picture” so that
together, we can accomplish great things!
At In Focus VA,
my goal is to help clients succeed. My aim is to step
into your business and become a trusted member of your
team. But only after I’ve had a chance to listen
and understand. I want to hear what your immediate needs
are and what your long-term goals are for your business.
I want to understand how you work best and what I can
do to best support you.
I strive to stand for the client’s best interests.
I do that from the outset by ensuring that working with
In Focus VA
is the right fit for your business. After an initial consultation,
we’ll have a more in-depth discussion to explore
whether In Focus VA
is the right fit for your business.
When we begin working together, we will review your to
do list and try to tackle your most pressing items. Then
we will review your current workflow and see where improvements
can be made, what systems can be implemented to begin
to tackle all those issues that led you to virtual assistance
in the first place. The goal will be to begin to streamline
your business operations.
As we continue to work together, we will check in frequently,
via phone or email. This helps me to learn more about
your business and how I can step in to help you manage
your administrative workload. Frequent, open communication
is key to a successful VA/client relationship.
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- AssistU
Graduate
- M.A. Political Science, Howard
University - Washington, D.C.
- B.S. Political Science, U.S.
Air Force Academy - Colorado Springs, CO
- PracticePaySolutions.com Certified
Strategist
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If you haven't already, check out more about the type
of clients
we serve and how
we assist them. Then, contact
us if you think we could be of service to you.
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